Google Algorithm is a mixture of algorithms used by search engine to show the relevant queries on the SERP (Search Engine Result Pages). Google Algorithms updates numerous times in a year to show the best results to the users. These Algorithm Updates gives a huge impact on the search visibility of large number of websites. While sometimes it shows positive or negative influence of a website’s rankings.

Most of the time Business Owners neglect the power of Google Algorithm Update and therefore they’ve lost their search engine visibility due to the drop of traffic or rankings. Google Algorithm Updates can come very often and unexpectedly, and in case you’re not prepared they will have scary impacts.

Here is the latest Google Algorithm Update December 2020

According to the data shows that this December 2020 Google Algorithm Update is the major update as compared to the last May 2020 Update Core Update. The Update Rolled Out on December 3, 2020 but the impact of this update felt on December 4, 2020. This Broad Core Update shows as a Global Update and not for any specific region, language or category of websites.

Here are the graphs that shows the Comparison between December and May Update:

Google Algorithm Update Is Bound To Make An Impact In Your Business

The impact behind Google Algorithm Update is how your website and your listings are optimized; you might have seen the following side effects when you business have been influenced by Algorithm Update. Here you can see the following purposes that affect your business:

  • Website Traffic Volatility
  • Keywords Ranking And Search Visibility Fluctuations
  • Changes In The User Behavior: Create a useful and readable content that interact your site when user visit on your site and found some relevant information related to their search query. If user does not found any search query then this definitely affect the user behavior vis-à-vis this will affect the search engine ranking on Google.
  • Return On Investment: If your organic search ranking does not give the positive impact, you would prefer the paid advertising, however you may really forced into continuing into paid traffic because it is also the main approach for your customers to search out you.  It is also getting tougher for your content to be seen by potential customers, it’ll directly impact your ROI, despite the fact that you may not be doing anything differently.

For what reason is it important for search engines to keep updating their Algorithms

Google updates its algorithm more than 500 times a year so as to fight with low quality sites from appearing on the top of Search Engine Result Page. The main purpose behind Google Algorithm Updates is that users will find the most relevant search results.

Most of the people believe these updates cause numerous disruptions and problems. To achieve your online presence it is important that you stay up to date with all the Google Algorithm Updates to make sure you are getting the best results. Most importantly, create relevant content that people want and only perform white hat SEO. However, if you have any query or have been affected by a Google Algorithm Updates, please reach out to AVingenious Technologies. We are always happy to assist with any of your Search Engine Optimization needs.